Strong creative
Clear data
Ads that convert
Targeting everyone
is like writing a love letter
and addressing it
‘to whom it may concern’
- Ayman Al-Abdullah
My work is about getting your message in front of the right people at the right time, then showing you what happened in plain numbers. Tight targeting, strong design, and transparent reports instead of spray-and-pray ads.
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Campaign setup aligned with your goals and audience
Keyword research and simple, structured ad groups
Clean creative for Display
Ongoing optimization to improve efficiency
Basic conversion tracking setup (pixels, events, UTMs)
Clear weekly performance summaries
AdRoll integration
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• Creative designed for clarity, impact, and fast testing
• Organized campaign structure that scales
• Smart audiences: interests, custom lists, lookalikes
• Retargeting flows that reconnect with warm traffic
• A/B testing across visuals, headlines, and copy
• Straightforward weekly performance updates
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• Graphics and layouts built for clarity and hierarchy
• Photo-based ad graphics with clean editing and color work
• Full editing: pacing, color, captions, export formatting
• Multiple variations for A/B testing
• Creative delivered in platform-ready sizes and specs
A small collection of ads, layouts, and A/B variations that reflect my approach to clean, intentional design.